IF Only Pretty was founded in 2012 by Ina and Zach Fitzgerald. Created out of a desire to make unique and customized jewelry, Ina and Zach started IFOP and instantly built a connection with their customers through the stories told on their bracelets. What once started as a hobby for family and friends, eventually entered into craft shows and is now one of the highest sought after personalized bracelets on Etsy and Amazon. Ina and Zach are raising two boys, a pup, and are co-owners of IF Only Pretty. Every bracelet is hand-stamped, shaped, finished and sealed in Sheboygan, WI.