Groovecat, a spin-off from the Popakademie Baden-Württemberg is a platform to capture your Music Moments and helps companies to find the perfect music for their brand strategy. A Music Moment occurs whenever the music and situation fit perfectly together. The app automatically combines a picture of the moment with the song currently playing from the streaming service to unique Music Moments that can be saved as a musical photo album and/or shared with friends. After winning the idea competition "BW goes Mobile" 2016 of the MFG Medien- und Filmgesellschaft Baden-Württemberg mbH and pitching at SXSW 2017, Groovecat was part of the Music Worx Accelerator 2017 in Hamburg and winner of the final demo day. The app Groovecat was launched in August 2018 and recently awarded by the German government as "Kultur- und Kreativpiloten 2018". Groovecat's vision is to develop sustainable digital business models for the music industry to preserve and support the diversity of music.