People want to know. In fact, we need to know. It's instinctual. To know, to be aware, to understand, makes us better people. Journalism's responsibility is to inform, enlighten and illuminate. To do that, it has to connect with people. The Newsplexer Projects L3C is craft news studio that designs massive-media news experiences and produces significant journalism while prototyping new ways of doing news. Because if our journalism doesn't connect, doesn't affect, what's the point?