Common Craft is a small company owned and operated by Lee and Sachi LeFever. We are known for being pioneers in the field of explainer videos, having inspired the explainer video genre in 2007 with our "in Plain English" series of videos. Today, Common Craft is a membership service used in over 50 countries. Membership provides access to online libraries of original videos and downloadable visuals. In 2012, Common Craft founder Lee LeFever published The Art of Explanation (Wiley). It has been translated into 7 languages. Common Craft also operates the Explainer Academy, which teaches explanation and animated video production skills via online courses.