Marketers deserve an alternative to the slow, expensive, rigid model that is the current paradigm. SMI provides a lean structure and process that leads to optimal speed-to-market, situation-appropriate expertise, and greater marketing ROI. Making the Shift • Senior-level leads on all relationships and projects • Agnostic approach to technology and talent • Connectivity to best-in-class resources • Flexible structure and approach • Commitment to authentic customer experience Capabilities • Brand Strategy and Development • Demand Generation • Marketing Technology SMI's founder and CEO is Mark Shrout, a 29 year marketing veteran. Mark's core disciplines are in the areas of brand strategy, marketing channel strategy, sales and marketing integration and account management. Jason Fusco is a founding partner of SMI and a 16 year professional in the digital marketing arena. His career stops include Salva O’Renick,VML and Clickfarm Interactive. Jason’s experience spans everything from brand development to multichannel strategy and digital campaign innovation. Michael Paoletti is VP of UX & Creative. He’s an award winning creative director with 15 years of marketing experience. Michael’s disciplines include creative direction, user experience design, and brand storytelling.