Preserving the Handshake in the Connection Economy We create systems that attract the best clients for our customers. Using Inbound Marketing, our clients demonstrate competence and generosity by engaging the target market in which they choose to do business. In a world where 60% of the buying decision is completed before a business/consumer contacts your organization, our clients are able to reach them during the discovery process and influence the buying process. 21 Handshake can take you where your sales team cannot go.