Anxa's products and services center in the fields of wellness and self-improvement, fulfilling every person's desire to better one's self in mind and body. Through their Anxa Coaching and Community Technology, the company is able to provide personalized coaching programs and dynamic community management on the Internet. The evolution in Anxa's product lines since the company's inception in 2001 serve as reflections of the rapid growth of technology and the prevalent public demand to address health and wellness concerns. Through all the shifting trends and pressing issues, Anxa remains committed to its original vision and mission. These programs are distributed through advertising, white-label partnerships with Web portals, online publications, Internet service providers, and mobile phone operators; and through self-distribution.