JOOSNABHAN is a brand consultancy specialising in strategy and word design. Because words are at the forefront of brand identities, word design aims to think up, choose or create the tone and words which define, differentiate and inspire.  The right words to create brand value. Words that define: Audit, Positioning, Key messages, Brand architecture, Communication strategy Words that express: Manifesto, Naming & Nomenclature, Baseline, Brand voice, Copywriting Words that inspire: Tone of voice guidelines, Brand book, Writing workshops, Editorial direction, Change management