Goldfarb Intelligence Marketing helps clients better understand the world and where their service or product fits within it through a number of methods including: • Branding research • Qualitative research • Quantitative research • Strategic research Intelligence Marketing is a concept in understanding the marketplace. It is based on the premise that marketing is a force for change. This concept enables our clients to effect change in their self-interest with minimal disruption and maximum results through a better understanding of citizen, consumer and employee behaviour. Our goal is to help our clients better understand the world and where their service or product fits within it, creating leverage for our clients to ensure that they are as competitive and as well positioned in the marketplace as they can be.