Marketminds is a consultancy firm, advising desicion-makers about product development and marketing, based upon solid analyses and facts about market dynamics, psychological mechanisms, and economics. We are a Danish based research company. We do consumer and business-to-business research both in Denmark and cross country. We work in teams of qualitative and quantitative consultants because it offers the most valid and useful insights, a solid basis for decisions and a safe start for new action. Anchoring is integrated into all projects – with regards to direct implementation and application of analysis results and new knowledge. Marketminds is therefore also called Humanminds. We are specialized in financial services, media, telco and services.