Hardlife UK Ltd was founded in 2012 by CEO Frode Iversen. It is part of the international Hardlife Group that sells high quality buckets and attachments to construction industries and individuals across the world. Bucket Warehouse, is the trading name of Hardlife UK Ltd. Hardlife focuses on developing and manufacturing their own range of attachments and aims to sell directly to the end consumer; maintaining the highest possible quality for the lowest possible price. This is reflected in the company slogan ‘New buckets at second hand prices’. Ever since its foundation, the fast-paced company has grown over 50% every year. Hardlife UK has a large warehouse and offices based in Milton Keynes, UK from which they aim to deliver their merchandise in a fast, cheap, and reliable way across the globe.