Pufferfish Marketing was formed to help clients - big and small - to succeed in growing their business. The idea of pufferfish began when working with a client that had a strategy to make themselves appear bigger than they really were - and it was called the pufferfish strategy. This strategy involved a full branding exercise, all new brochures and marketing material, plus a LOT of social media - the creation of blogs, tweets, LinkedIn status updates and of course, a website with content that changed rapidly. Through the use of contractors, the organisation was promoted as having a number of experienced staff and it became recognised as a leader in its chosen field. The pufferfish strategy worked - and is achievable for every little fish out there!