Filthy Casual was founded in 2015 by Jason Soprovich and Mike Gaboury to fill a niche in the gaming industry. We are a premium lifestyle gaming brand. We wanted to provide gamers with an alternative to licensed gaming apparel and create something that could double as streetwear to the non-gamer. We’ve all wanted to be a part of something bigger, to be included, to belong among others like ourselves. This yearning itself marked the beginnings of our brand. Years of living out an alternate life in World of Warcraft, one in which we belonged, thrived and grew left us wanting more out of our own lives. Based on this, we started a clothing line and brand out of the desire to connect with others. We as both people and a brand, always found it hard to find a place to fit in and be a part of easily. The day we stopped trying to fit in and just made our own rules instead, was the day our little project turned from a clothing line to something way bigger than we ever imagined. Filthy Casual isn’t just a logo on a shirt, it’s not just a brand, it’s not even just a lifestyle, it’s all of the above, but most importantly it’s a community of amazing, supportive and passionate people who are redefining what it means to be “cool.” Our clothing is only a vessel for a much larger picture we’re trying to paint; a picture painted by all those in it, together. This brand has been shaped entirely by the people you see wearing the products. It’s all about the people, not the product.