Uncover Lab is an adventure launched by Uncover, the company that created the world’s most beautiful way to customize your MacBook. Having experienced the excitement and potential surrounding personalized products, we decided to launchin het centrum van Amsterdam. our physical store Uncover Lab in the centre of Amsterdam in July 2013. After being a popup store for months, we’re now officialy here to stay. At Uncover Lab we take personalizing to a whole new level, by creating all sorts of custom objects with the help of our laser cutter. Just like a tattoo shop, you’re free to bring in your own design, or create something together with our Creative Operators. The same goes for the object: either bring it with you or pick something at the spot. By strengthening the bond between people and the objects they use, we attempt to create a more durable and beautiful world.