Odie Pet Insurance “Odie” was born out of three generations of pet lovers who just happened to be in the insurance business. After recognizing the growing costs of vet bills and expensive wellness plans, we saw the growing need for better pet insurance. Since inception, our belief has been that all pets deserve great medical care and that owners should not have to choose between their finances and a loved one’s well-being. Our program aims to make pet insurance more affordable with easy to understand policies and a convenient tech-based claims process.