We are passionate about generating ideas. “Branding is intrinsically linked to Reputation”, Founder Eduardo D. Rubin explains, “and who are the carriers, sustainers, amplifiers (or not) of Branding and Reputation for a Company other than the People who are part of that organization?”. “We believe in Employees as Brand Ambassadors”, Helena M. Herrero Lamuedra adds, “ extending Ideas Generators' offer to include a People Practice sounded natural and organic. Culture is the deal maker/breaker for a Company embracing Transformation, and who can abstain from this dynamic? Thus, thinking, designing and generating impact through Culture is today’s imperative for Company Owners, CEOs and the Executive Team”.