The brand Mad in Italy truly comes to life in 2010, in a factory in Belluno, right in the heart of the North East Italian eyewear district. However its story actually begins much earlier in time with men and women that have dedicated their skills and passion for over 30 years to this small but oh so fundamental object of design. MAD IN ITALY is a statement of intent, a play on harmonies that brings life and concrete form to the “creative madness” that makes the brand unique on the global stage. It represents a cultural and artistic heritage, an aesthetic sensibility, and a unique and distinctive style to draw upon in building not only an innovative product but also a project that becomes a lifestyle statement. Extravagance, technology, pioneering spirit, and focus on functionality for a line of eyewear dedicated to free spirits, to all those who appreciate quality and innovation and who seek out the opportunity, through objects and daily life, to narrate the story of who they are, beyond the borders of fashion.