polarisfactor is a consulting company based in the heart of Europe with projects all over the world. Founded by serial technology entrepreneur Marco Klimkeit. For many years, we have had a passion for digital platforms and the associated transformation of business models, prospects and opportunities. Marketing & advertising technologies (MarTech, Adtech) and monetisation products are our focus. In a technology-driven and increasingly complex world, we specialise in managing this complexity by combining flair and creative solutions with strategy, technology, product development and market requirements. We develop and support customised go-to-market & growth strategies for platforms and products. In addition we serve as a sparring partner in M&A and due diligence projects. Many years of experience in the "software as a service", marketing and technology environments and in the development of digital platforms, along with a comprehensive network of personal contacts, provide us with all the tools we need. Our customers are popular global brands and listed companies, as well as medium-sized companies and start-ups. Along with advertisers and agencies, our customers include technology companies, publishing houses and private equity firms.