ConvertLab荟聚 is a marketing automation SaaS product that serves B2B enterprises with leads management as the core. It helps B2B enterprises realize the link and cost analysis of different customer acquisition channels. Through 360-degree leads portrait, it continuously optimizes the ROI of marketing input and seamlessly connects with marketing software such as CRM to create a closed marketing loop for enterprises. Including omni-channel customer acquisition (Website & SEM integration/WeChat & WeChat Work /Live events, etc.), content management (integrated online documentation, landing page, video, etc.), leads management and nurturing (leads nurturing, leads scoring, leads analysis and personalized marketing, etc.), marketing and sales coordination (leads automatic allocation, mobile terminal management, etc.) four part of the core functions, through Martech to connect data and marketing scenario, make revenue growth the primary goal of B2B marketing. Convertlab荟聚是服务B2B企业以线索管理为核心的营销自动化SaaS产品，帮助企业实现不同获客渠道的链路及成本分析，通过360度线索画像，持续优化营销投入ROI，且无缝衔接CRM等营销软件，打造企业营销闭环。 包含全渠道获客（官网SEM集成 / 微信 & 企微生态 / 直播活动等）、市场内容管理（在线集成文档、投放落地页、视频等）、线索管理和培育（线索培育、线索打分、线索分析和个性化营销等）、市场销售协同（线索自动分配、移动端线索管理等）四部分核心功能，通过Martech技术连接数据与营销场景，让营收增长成为B2B营销首要目标。