AUSPEX combines advanced behavioural research with cutting-edge data science to drive and inform both traditional and digital communications strategy. We design and conduct research programmes that go deeper and further than traditional methods, to uncover the underlying behavioural drivers of individuals, groups and populations. We build bespoke data products combining advanced machine learning and big data technologies to identify insights and patterns that truly define specific groups within a population. We use these deep-level insights to develop winning communications strategies that enable organisations to engage and impact audiences with greater clarity and precision – using a combination of traditional and digital channels to deliver the greatest impact. Our work is a fusion of science and creativity. It is driven by a combination of hard data and human inspiration, rooted in the ‘ground truth’ of the people we seek to persuade and move to action.