Storytelling that is impossible to forget. We believe that people are moved more by stories than by logic. That’s because stories provide human insight, context and meaning that allow us to believe – not just understand. Make Believe works across the Healthcare and Consumer sectors, addressing some of today’s key business challenges using the power of storytelling. Strategy – bridging the strategy execution divide by connecting head and heart Insight – going beyond the conventional to reveal deeply human insights Innovation – engaging innovation that starts by asking why, not what Communication – pushing your story into creative at every step, in every channel Capability – building confidence and skills in story sharing and co-creation Studio – Film, animation and design that brings your story to life at every stage of development What’s your story?