Food insecurity impacts approximately 16% of the population of San Diego, and BrightSide Produce distributes fresh fruits and vegetables to small food stores in underserved communities. BrightSide provides a service that increases the accessibility, availability, and affordability of fresh fruits and vegetables by serving as a produce distributor for customers experiencing food insecurity in low-income communities and the university community. BrightSide Produce made its first produce deliveries to five stores in National City in June 2017 and has expanded to additional stores in the City of National City and the City of San Diego. BrightSide Produce is a self-sustaining, social venture. The funding model for BrightSide relies on the proceeds from deliveries of produce on the SDSU campus to fund deliveries to BrightSide stores in underserved communities. By utilizing idle resources, employing university students and volunteers, and servicing multiple communities, BrightSide provides a sustainable, long-term solution for distribution that can be scalable to more communities as the venture grows.