AdTruth empowers the world’s most progressive brands to identify, link and engage audiences across all digital touch points, enabling a true, consolidated and actionable consumer view while adhering to consumer privacy standards globally. The entire digital marketing ecosystem benefits from leveraging AdTruth’s technology, which provides digital identification resolution to expand cross-device reach, reconcile overlapping audiences, and more precisely measure marketing programs, all while protecting data assets and ultimately increasing ROI. AdTruth is an Experian company and serves as the digital media division of 41st Parameter.