2-LA is a Southern California based product design team which specializes in creating exemplary and products and experiences in a plethora of industries. The team's creative sensibilities are informed by their diverse cultural backgrounds, spanning East to West. Founded by the top talent of Xiaoxi Shi and Matt Maatta, 2-LA is persistently creating a marked success for a wide range of industries by designing iconic and brand defining experiences that manifest in products which build valuable and emotional bonds with users. Our creative force is fueled by the rich cultural landscape of Southern California, iconic designers such as Charles and Ray Eames, the diverse music and film scene, and architecture. Southern California is the place of inspiration for leading car brands, extreme sports, pop-culture icons, and lifestyle labels followed by the latest wave of technology innovators which introduce new and redefining experiences and business models such as Oculus Rift, Beats by Dre, Sonos, Tesla, Tom’s, and the Art Center of Design in Pasadena. The constantly evolving creativity of our surroundings and the 2-LA team is spurred by these cultural game changers. Success stories range from brand defining mobile experiences for Nokia, Microsoft and SonyEricsson to iconic solutions such as smart phones, mobile phones, tablets, and many other smart devices and concepts. 2-LA ventures include smart wearable devices with global partners/investors, furniture, apparel, consumer electronics, and accessories as well as innovation product solutions for local startups. All of the visionary solutions are grounded in a strong technical knowledge and understanding for innovation.