Spectrum Interactive Media ("SpectrumIM") is a social media and digital marketing company headquartered in New York City. The company’s core services include hyper-local social media marketing & management, digital content creation and search engine marketing. Fanpilot is a registered trademark of SpectrumIM. Over the last few years SpectrumIM has established themselves as a leader in the area of hyper-local social media marketing for multi-unit franchise and retail chain organizations. SpectrumIM has developed their own social media management software that centrally manages content creation, content scheduling, automated publishing, community monitoring, direct dialog and performance tracking. This unique solution allows SpectrumIM the ability to scale to meet the needs of multiple clients while continually improving staff and process efficiencies, and improving their overall service model. This software and their industry experience are the foundation for their full spectrum of solutions designed specifically for multi-unit franchise organizations. SpectrumIM was founded in 2008 by Nigel Milne, a digital marketing veteran with over fifteen years experience managing digital marketing programs for Fortune 500 companies. SpectrumIM’s clients cross industries and sectors, from consumer products to professional services to government agencies. Some of Spectrum's clients include: TGI Fridays, Travelex, Extra Space Storage, StoneMor Partners, Montgomery (Maryland) County Tourism, Mspark and National Recreation & Parks Association.