When hearing the buzz-word “Internet of Things,” we typically think of consumer devices: smart toasters and connected fridges. However, there is a staggering number of networked embedded devices that perform life- and mission-critical tasks that our daily lives depend on. What all these devices have in common is that they are ubiquitous and adoption is growing at a staggering rate while security is often an afterthought. As an IoT cybersecurity platform, Senrio provides visibility and analytics for networked embedded devices (aka The Internet of Things) where traditional, signature-based security technologies fail to deliver actionable insights. Senrio uses patented technology to address the IoT and embedded device security problem for both network operators and device manufacturers: Senrio Insight™ for security and operations teams: Senrio Insight enumerates and categorizes devices on the network and provides context-rich analytics based on device-specific behavior and adaptive learning. All this is done passively and without deep-packet inspection, making Senrio incredibly scalable and easy to deploy in healthcare, industrial control, retail, and corporate environments alike. Senrio Trace™ for device manufacturers and developers: Senrio Trace provides deeper insights into the security and real-time operation of firmware used in IoT devices. Senrio's patented TraceBeacon™ technology offers a low-friction method to secure firmware. It allows firmware developers and device manufacturers to collect run-time analytics of firmware, thereby providing operational and security visibility into the behavior of large networks of devices in real-time. Senrio Insight and Senrio Trace can be used independently or together, to provide an unprecedented and much needed solution to the epidemic IoT security challenge.