Family owned and operated since 1949. It all began when Theodore and Eleanor Lustig opened our first store at 1256 N. Milwaukee Ave. Our culture has always been treat our customers as family. My mother coined the phrase "Come in as a customer....Leave as our Friend..." 2nd generation Dan Lustig now carries on this Lustig tradition Our support staff has been with us 13-36 years. We urge you to view online what customers say about us on Yelp, and Angie's List. We thank our loyal customers for 66 years of referrals thus allowing us to continue serving our community. If your seeking the finest in interactive state of the art CAD technology we never disappoint. For all those who fear custom design thinking what happens if you don't like the final product, don't worry we guarantee it. We carry a large inventory of unique engagement rings from contemporary to traditional designers. Unique designs and large selection of fashion jewelry transcends all jewelry categories. Be sure to ask us about our exclusive 71 faceted Meteor cut diamond. This amazing diamond leaks virtually no light, thus exhibiting a light return you have to see to believe. Stop by and prepare to be surprised by what is rarely seen today. People who truly care about establishing long term relationships.