A New Day is a clean slate. Our Fury focuses on the development of brands that have a disruptive rage, products that are Intense, disordered and that transmit a state of inspired exaltation : frenzy. We hold the hardgoods license for GOTCHA, the 1978 born disruptive and leading Surf brand that laid the foundation for today's surf industry and surf competitions. In our portfolio you can also find More Core Division (MCD) the "corest" of all surf brands, Flow Electric Mobility and Maui Tropics Drinks and Snacks. From 2021 we will also be collaborating with the Marbella success flipflop brand BeachyFeet® and the UK based Estar Brands group.