Juffali Automotive Co. (JACO) has been the sole agent for Mercedes-Benz in the Kingdom of Saudi Arabia for over half a century. Over the years, JACO's name has become synonymous with quality customer service, and its operation has expanded to include showrooms in Jeddah, Riyadh, Dammam and Abha, all supported by highly advanced workshops and parts centers. Juffali's business objective was to provide exclusivity and top-notch products to its vast clientele in Saudi Arabia, thereby, forming an association with top German manufacturer - Mercedes Benz back in the 1950's. This modest business relationship evolved over the years, to form an exceptional business relationship with Mercedes Benz Stuttgart, and since then, JACO's name has become synonymous with quality customer service. JACO is known to be the largest Mercedes-Benz Distributor in the Middle East, with showrooms in Jeddah, Riyadh, Dammam and Asir, supported by highly advanced workshops and parts centers. In a country as vast as Saudi Arabia, JACO has made it possible to have parts and service technicians readily available, not only in the main cities but also in most remote locations, ensuring prompt repair of Mercedes Benz vehicles. JACO's sophisticated online vehicle management systems complement the sustained efforts of over 600 employees, who take pride in their contributions to the company's reputation and good will. The key to JACO's success is its unconditional commitment and continuous efforts to improve the quality of its customer service and ensure their satisfaction.