Design Products MA develops students to be creative, innovative design thinkers supporting them on the journey to develop their own design identities. The programme embraces a pluralistic approach to design across a number of design cultures, through which students develop their design identity. These cultures represent current discourse and practice within the discipline. These span design through making and experimentation; design for manufacture; designing interactions; using design as a catalyst for change or a means to explore emergent scenarios. The programme enables students to conceptualise and validate ideas by canvassing, provoking, challenging, and questioning people, places, technology, things and systems. Design Products MA educates students to be design-thinkers who can address real world challenges through balancing high levels of creativity and technical capability with contextual insight and empathy for people, as well as understanding and shaping contemporary and future discourse. Through team and individual projects tutored by practising designers, design researchers and through engaging with external partners, students develop their own design culture whilst building a portfolio of work that will locate them in their desired professional context.