Cables have become commodities, throw-away replacements, a necessary evil to get to the next full charge. But Fuse Chicken sets the record straight about what charging can be by focusing on the materials and engineering behind the frayed and broken cables. Since our beginning on Kickstarter, we have been consistently redefining what consumers believe a charge cable to be. It should not be a source of frustration. It should charge your phone every time and everywhere. Reliable, Durable, Indestructible.