The running man was created by Steven McCann, a keen runner and qualified coach, with the aim of aiding everyone, from complete beginners to elite runners, to achieve their goals. The running man offers a bespoke one to one coaching service, providing clients with the know-how, encouragement and technical analysis to enable them to run faster, for longer, injury free. The running man is based in South West London but operates an online service for athletes looking for coaching advice wherever they are located.