Flair began trading in the U.K. in July 1999. In a comparatively short period of time, the company has grown significantly to become a major, well-respected, player in the toy industry. A small but professional team started Flair, with a proven track record for success. Key Flair personnel were responsible for launching Tomy and K’NEX in the UK. Flair designs, manufactures and distributes some of today's most popular toys and gifts brands such as Plasticine, Mr Frosty, Sticklebricks along with well known licenses including Monsterverse, Teenage Mutant Ninja Turtles, Ben 10 and many more. Flair is a wholly owned subsidiary of Giochi Preziosi S.p.A, one of Europe's largest toy companies.