Happy Thinking People The People Understanding Company https://www.happythinkingpeople.com/impressum/   Founded in Munich, Germany (1989), Happy Thinking People is a leading market research and innovation consultancy. As of 2023, the agency was acquired by InSites Consulting (https://www.insites-consulting.com/). You can more about the acquisiton here - https://www.insites-consulting.com/blog/insites-consulting-acquires-happy-thinking-people/ Inspired by real people, we design creative ways of illuminating and exploring the world, people and brands to help clients make successful business decisions. With offices in Berlin, Munich, Zurich, and Paris, we work globally and locally. Every year we interact with over 30.000 participants across a broad range of B2C and B2B categories. We take quality seriously. Members of leading market research professional organisations ESOMAR and the BVM, our approach to recruitment and fieldwork adheres to the highest standards. We were proud to win the General Online Research Conference Best Practice Award in 2020. We were equally proud to be named the Nr. 1 Agency in Germany in 2021 onInnovation & Creativity (marktforschung.de/ imagestudie)