Fondazione La Martina focuses on two key goals: - Family businesses – support, networking and sharing know-how - Promotion of the sport values, in particular those of the sport of polo and fairplay La Martina is a family business that originated in Buenos Aires over 30 years ago, focusing on those early days in the business of manufacturing technical equipment within the sport of polo. The majority of amateur and professional sports had their dedicated equipment and clothing suppliers at that time, but Lando Simonetti identified a gap in the market around the game of polo, hence La Martina was founded. Over the coming years, La Martina brand developed an international reputation and notoriety not just for its polo technical equipment but also for its premium lifestyle range of clothing and accessories. In 2011, La Martina established a European HQ, in Chiasso, Switzerland. The Swiss environment has proved to be a winning formula and has allowed the company to grow and develop its business positively and strategically. Fondazione La Martina is a concept which aims to create business value for entrepreneurs, sharing know-how and networking opportunities, and circulating them back into the local community positively and transparently through its knowledge of family business and sport management.