Enablr is fast to deploy and fast to market - providing the shortest time-to-market in terms of platform, products & penetration. A cloud-based BaaS platform that leverages state-of-the-art BaaP technology with an extensive range of financial services’ product templates, designed and built by industry specialists, can be used as is or used as a baseline to create individually customised products and product sets. Enablr empowers both established industry players and new market challengers alike to deploy end-to-end financial services in a fraction of the time normally required for more traditional/legacy solutions. Drag & Drop product design, workflow and validation tools provide a visual interface for product developers and designers. A highly-abstracted modular design allows established players to integrate with the platform at the level best suited to their existing systems’ and resource capabilities, while new challengers can start with highly-focused, end-to-end product offerings that can be rapidly taken into revenue through lean platform implementations leveraging advanced product templates. From a white labelled electronic payments system to a full-house core banking BaaS solution with SaaS-based partner ecosystem, the Enablr managed platform enables customers to configure as little or a much as required. A customer & transaction volume model with no software licensing, no hardware infrastructure costs, no support & maintenance fees and no charges for updates and upgrades. Operating costs grow in line with business growth providing an ideal solution for start-up or product experimentation.