In the 20th century, there have been two main industrial product design styles: the rationalist-minimalist Bauhaus and the Italian design. From Giò Ponti to Castiglioni brothers up to Bruno Munari and Enzo Mari. During the early 2000s, the Italian Designer Manuela Gandini merged the rationalist style together with the Italian design and the industrial archeology in a unique, ultra-abstract and genderless design language with a very exclusive and ‘intellectual’ consumer appeal. She labeled it ‘Each person is a brand’, a design view that unfolded through 15 years of cooperation with international exhibitions and museums. She is a member of The New Italian Design permanent collection of Triennale Design Museum. Her work was exposed at Triennale Milano, Vicenza Jewellery Museum, Palazzo Reale Milano. Born in Alessandria (Italy), Manuela Gandini lives and works in Milan. Graduated in Computer Science, she worked for Information Technology companies for several years. In 2004 MANUGANDA was born as a brand.