Simple Serve is a trade focused marketing agency that offers highly innovative and customized brand-building programs for drinks companies throughout the product lifecycle. Our founders, Chris Patino and Erick Castro, are industry veterans with over 30 years of insider experience. By capitalizing on their wide networks, market knowledge, and groundbreaking ideas, we offer corporations and entrepreneurs tailored advocacy strategies that build emotional connections, engage the trade, and deliver consumers. By combining trade insight and market analysis with our rare talents for trend-spotting and storytelling, we create distinct and exciting promotional events, educational programming, and social media campaigns. We can identify your brand’s unique story and help it break through to the forefront of the industry.