Big Picture Approach. Granular Level Execution. Before we take on any project, we conduct a thorough evaluation of your business from several vantage points. Riptide wants to ensure that we are indeed a fit for your needs. Not only do we want to affirm that there is synergy between our companies, we want to have a firm grasp of your business practices so we know, without a doubt, when we make recommendations as consultants, that those recommendations are attainable and supportable by your current business model.