Founded in Florence in 2011, SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. Today, SUPERDUPER has matured into a global brand that can be found around the world. We are committed to an ethical approach across all areas of our business. Driven by the belief that it takes time to do things right, we’re constantly evolving towards a better future for all.
 From our creative studio and workshop at Manifattura Tabacchi, we challenge the standard operating model of fashion e-commerce. Our signature relies on raw materials, local production and environmental responsability.