The ACM is the voice of midwives in Australia; supporting and representing midwives, and leading the Australian midwifery profession. • Our vision: enabling women to be strong, confident mothers • Our mission: midwifery is positioned as the primary profession for quality maternity care We represent and support midwives in all professional capacities: to government, in the media, and in the workplace; we advocate for midwifery; and we lobby for woman-centered care. The College was founded in 1984, when midwifery associations across states and territories came together to create a national peak body for Australian midwives. The College provides a unified voice for the midwifery profession, supports midwives to reach their full potential, and sets professional practice and education standards. The ACM is committed to being the leading organisation shaping Australian maternity care, to ensure the best maternity outcomes for all Australian women. The ACM advocates for midwives by: • Actively promoting midwifery in the media and the community • Lobbying federal and state governments • Representing midwives interests on all major policy committees • Preparing submissions to relevant government inquiries • Collaborating with other health professionals. We support midwives’ professional development through: • Setting national education standards • Assisting midwives to plan for, participate in, document and reflect on relevant continuing professional development through enrolment in the MidPLUS program for midwives • Offering all midwives the opportunity to participate in supported peer review via the Midwifery Practice Review Program • Organising national and state conferences where midwives can hear the latest research and network with colleagues • Facilitating local workshops and seminars • Providing professional practice tools and publications The ACM is also the governing body for the Baby Friendly Health Initiative (BFHI) in Australia