Our mission is to help companies gain Sustainable Competitive Advantage in their markets by increasing the Perceived Value throughout the Value Chain: customers, employees, suppliers, distributors, shareholders and community. The Customer Perceived Value methodology was created by Ray Kordupleski of CVM Inc. in response to the needs of AT&T in the USA. Nowadays, it is applied in different market segments across all continents. In Latin America, this methodology is applied exclusively by CVA Solutions. CVA Solutions carries out Market Research and Workshops to present the results and support the development of the action plan.