Minicards is an attractive advertising medium that provides residents, tourists and visiting students with information and discount offers for local attractions, restaurants, retail outlets and other venues. Unlike brochures, Minicards are small credit card-sized individual marketing tools. The appealing design and compact format make it easy for locals and tourists to carry specific Minicards that interest them in their pocket or wallet. A Minicard does everything a brochure does, but better! The face of each Minicard conveys eye-catching advertiser information, including service category, logo, images and room for a discount or special offer. The reverse side of each Minicard contains important advertiser contact information, as well as directions and a route map so that visitors can easily find the advertiser's location. Every advertiser is encouraged to give discounts or special offers on their Minicard. This not only allows for tracking to determine the effectiveness of Minicards marketing; it also gives added value to the Minicard and encourages retention of the card by the potential customer. And sleek, easy-to-carry Minicards don’t get left behind – they stay close to your customer, right there in their wallet, handbag or pocket. Minicards get passed along to friends, family and colleagues because it’s so easy to take more than one. Minimize your environmental footprint by using Minicards to maximize your business!