Polpeo simulates how a crisis breaks and spreads over digital and social media. Its simulation platform replicates the behaviour of media including social networks, microblogs, news sites, forums, blogs and video channels, while a live team behind the scenes mimics how the public might respond to the crisis. You can also send and receive simulated emails, collaborate on drafting strategies and communications plans and Q&As. Polpeo lets you experience the live drama and time pressures of a crisis, and rehearse and test your responses in a closed, safe environment. It is the closest thing possible to managing a real situation unfolding on social media. Simulations can be run for groups between 5 and 100 people. Polpeo is a joint venture company between social media agency The Social Element, and PR specialist Kate Hartley.