TakeUp is a game changing platform that helps boutique and limited-service hotels immediately increase revenue by adaptively setting rate based on real-time demand. We provide hotel owners and operators a new alternative to the solution set that currently is either too simplistic and rigid to adjust properly in real-time, or too expensive and complex to operate without a dedicated team. Our automated learning platform captures the real time impact of each rate change to maximize revenue, and our machine-learning based system explores optimal room rates for each hotel and room continuously, for every bookable date. In a world full of uncertainty, TakeUp can give our customers the confidence to price courageously!