WELCOME TO PURPLE LIGHT IDEA FACTORY Why Purple Lght? It's the hardest-to-see color on the visible spectrum. @PLIF, we help uncover what lies right in front of you. IDEATION and DESIGN From the whiteboard to the wireframe, what features and components are essential to your product design? The secret to amazing design is saying "no" to good ideas. PRODUCT MARKET FIT Who's your target customer? Health Plans, Providers, Employers, Consumers? What distribution channels should you consider? Brokers, Consultants, Insurers? Who are your competitors and how do you compare? We know the players in the ecosystem and what will truly stand out in the marketplace. PERFECT PITCH We've sat through over 1,000 pitches -- we know what reasonates and what falls flat. What metrics and results are important to your end customer? Do you sell to their head or their heart? Vitamin or Painkiller? Instrinsic or Extrinsic? Our Elev8te model will help you think through all these questions and more. Knowing the answers will make all the difference in the world.