The New Sydney Waterfront Company is Australia’s first Business Improvement District (BID). A partnership representing the businesses, employees, institutions and communities across the Western Sydney Waterfront from Walsh to Rozelle Bays. Working with businesses and our partners at the City and State to maximise the $10bn investment into the precinct to 2030. Delivering a range of programs across insights, destination promotion, sustainable placemaking and advocacy. We strive to be an influential business voice, active in our wider community and a key partner in delivering a New Sydney Waterfront that is globally unsurpassed - loved by locals and visitors alike.