Over the past years, Bloakes has been helping numerous marketing leaders in FMCG, durables, non-profit and social enterprises in growing marketing performance substantially. Leaders are faced with countless strategic decisions, increasing amounts of data and are uncertain about the predictability of future behaviour. Working closely together with them, we noticed a pattern of 3 key areas where most businesses need to pay attention to: #1 Emotions - not aware about which emotions lead to brand impact & activation. Science shows us that 95% of our everyday decisions are guided by emotions. Thus, without specific understanding of the subconscious and emotional impact of your marketing, there is a great chance of missed potential. #2 Systems - no systems in place to optimize the impact of marketing on emotions per region. As emotions and associations stam partly from our experiences, culture and education, marketing leaders should carefully review their assets that are produced at global headquarters. Therefore, without any systems in place to review assets on a regional, or even local level, there is a risk of generic marketing and no local appeal. #3 Time and budget - discussions based on gut feeling and taste lead to waste in resources. Countless hours are wasted in meetings on choosing the best version of a campaign or brand asset. Most of the time, the decision is made based on gut feeling and professional experience, while occasionally research is done for the key projects. Billions are spent in marketing budgets and CEOs contemplate whether these budgets could be spent elsewhere. Therefore, as a marketing leader, you constantly feel the need to justify your decisions. Our years of experience in consumer psychology, marketing and neuroscience has helped us to fill the gaps above. When used effectively, our Emotion Impact Model will help you to enhance your marketing performance at leas at least by 15-35%. ✔️ Want to learn more? → https://bloakes.nl