San Diego's Favorite Car Hire Company; Specializing, but not limited to, long-term car rentals catered to international students and travelers. Family-owned and operated since 2009, Sunset Car Rental offers a culture of business unlike most others in the car rental industry. We promote values such as service, relationship, connection, and a personalized sales experience. We believe that people, and their needs, are paramount to any other variable in business, including profit. If you take care of the people, the people will take care of you.