Disruptive Lemonade is a boutique customer and user research consultancy. Founded in 2012, we are expert practitioners in Jobs-To-Be-Done user research methods, TRIZ and Systematic Innovation. We help ambitious companies and organisations like yours to develop winning products by getting a detailed, precise picture of users jobs, needs, and outcomes. We are here to help you navigate the complexities of customer needs gathering and to support your team in translating these into coherent strategies and actionable product innovation roadmaps. Collectively, we have 30 years of experience delivering user & technology research programmes, TRIZ training, mindset coaching and mentoring for product innovation teams, executives, entrepreneurs, and intrapreneurs. Our mission is to embed customer-centricity into your product development teams, digital transformation, and growth projects